I put the call out on Twitter the other night to see if anyone would be interested in an Australian social good podcast, and had some positive feedback, so I’ve been thinking about how such a podcast could be run. Here’s some initial thoughts to get some ideas flowing:

Motivation – Why start a social good podcast?

I’d like to see the nonprofit technology and social good types sharing ideas with the digital community at large. I’m seeing a trend where the lines between digital and social good are blending for the better – take #manweek and Perfect Gift For A Man as just one example.

Audience – Who would listen?

Anyone interested in the intersection of social good and digital.

Material – What would we talk about?

How to use technology and social media to advance social good; the theory, execution and promotion of nonprofit/social good campaigns; discussion of wider digital trends and their potential application in the social good space. Given the material, perhaps a 15-30 minute runtime would be ideal.

What do you think? Is this something you would be interested in participating in or listening to? Would you be keen to volunteer your time and expertise to help get this off the ground? Leave your comments and ideas below!

For a taste of Ben’s presentation, view the short video: Building a movement with new technology

Key learnings from the Obama campaign:

• Make it easy to get involved instantly
• Effective email campaigns
• Create bond with donors, likely to give more when they have buy-in
• Do the fundamental things really well
• Measure and systematically test everything

His advice? Be authentic, transparent, relevant, engaging, and interactive.

Technology is about focusing passion. First recognise or create that passion, then use technology to focus that passion.