I’m really impressed with how open and transparent StreetSmart are about where the money goes. In addition to providing details of recipients by year, state and amount, StreetSmart are ahead of the curve when it comes to nonprofit mapping in Australia – see their map demonstrating where StreetSmart grants have been distributed.

RSPCA Australia has a scheme called Choose Wisely:

Choose Wisely businesses serve humanely produced eggs, chicken or pork (or all three) at a Gold, Silver or Bronze level, depending on whether they use them in all or some of their products.

As the participating businesses are restaurants and cafes, I thought it was a perfect way we could experiment with location-based services.

If you’re in Australia, you can search for “rspca choose wisely” in Foursquare and find the nearest businesses near you that participate. I’ve put in a request with Foursquare to see if we can have a special badge for venue check-ins, but I haven’t heard back yet.

So – community feedback time – what do you think?

The trend of Embedded Generosity, where  “consumers will continue to respond well to products and services which have a charitable component” is a trend that many nonprofit marketing departments are already aware and taking advantage of in aligning their brands with relevant corporate entities.

But what of the other trends? Could your nonprofit take advantage of Mass Mingling and “facilitate real-world meetups from social networks in a way that promotes their brand”? Why not invite your Twitter followers to a tweetup? It’s a great way to meet your supporters, and strengthen the relationships you’ve created online.