StreetSmart Australia
Foursquare in practise for nonprofits
In the interest of practising what I preach, I'd like to share with you a project I've implemented at work involving Foursquare.
RSPCA Australia has a scheme called Choose Wisely:
Choose Wisely businesses serve humanely produced eggs, chicken or pork (or all three) at a Gold, Silver or Bronze level, depending on whether they use them in all or some of their products.As the participating businesses are restaurants and cafes, I thought it was a perfect way we could experiment with location-based services. If you're in Australia, you can search for "rspca choose wisely" in Foursquare and find the nearest businesses near you that participate. I've put in a request with Foursquare to see if we can have a special badge for venue check-ins, but I haven't heard back yet. So - community feedback time - what do you think?
Leveraging 2010 Consumer Trends
Reading Trendwatching.com's Top 10 Consumer Trends for 2010 got me thinking about how nonprofits could potentially be taking advantage of these this year.
The trend of Embedded Generosity, where "consumers will continue to respond well to products and services which have a charitable component" is a trend that many nonprofit marketing departments are already aware and taking advantage of in aligning their brands with relevant corporate entities.
But what of the other trends? Could your nonprofit take advantage of Mass Mingling and "facilitate real-world meetups from social networks in a way that promotes their brand"? Why not invite your Twitter followers to a tweetup? It's a great way to meet your supporters, and strengthen the relationships you've created online.
