If, like me, you have been rather perplexed at the proliferation of Facebook status updates from your female friends containing just a colour in the last few days, the mystery is solved.
My initial thought (before knowing the reason) was, “this has to be the lamest Facebook meme yet”. Now that I know it’s apparently some breast cancer awareness campaign, I’m still not quite sure of it’s effectiveness. Firstly, ok, yes, I’m now aware of the campaign. But I had to Google it, and found details over at Yahoo Answers. However, is it actually a campaign or just a meme? I haven’t been able to work out which (if any) charities/foundations are behind this. If it were a campaign, surely it would be better executed if people stated the reason behind making a cryptic Facebook status update, rather than just stating “black”.If there is a charity behind it, what ROI are they are trying to achieve? Number of perplexed males? Number of people blogging about how confused/annoyed they are about the campaign? Despite being female, I’m not really moved to action (well, apart from blogging about it). I’m not surprised at how fast the meme has spread, but I’m highly skeptical of how effective this campaign is in spreading breast cancer awareness. We’re exposed to more pink products that are directly connected to breast cancer awareness just walking through the supermarket than seeing our friends spread the “I’m so naughty posting my bra colour on Facebook for a laugh” meme. The jury in my head is still out over this. What say you?
