The trend of Embedded Generosity, where  “consumers will continue to respond well to products and services which have a charitable component” is a trend that many nonprofit marketing departments are already aware and taking advantage of in aligning their brands with relevant corporate entities.

But what of the other trends? Could your nonprofit take advantage of Mass Mingling and “facilitate real-world meetups from social networks in a way that promotes their brand”? Why not invite your Twitter followers to a tweetup? It’s a great way to meet your supporters, and strengthen the relationships you’ve created online.