When I first heard about SaveasWWF the other day, I thought it was a brilliant piece of inspired thinking. From the SaveasWWF website:
The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don't need printing out – then simply save them as WWF.
There are many negative comments being posted on the WWF's news article. Some I agree with, particularly from a technical standpoint, such as this one from Chris:
As others have pointed out, any new technology must overcome considerable barriers before it gains the acceptance of the general public. This process can take years.
While SaveasWWF may not gain widespread acceptance, it will at least help steer conversations towards whether people need to print out documents. In today's society, where we have ever-increasing harddrive space, iPads and Kindles, we are no closer to a "paperless office" as when the idea was first floated in 1975.
Jung von Matt, the advertising agency behind SaveasWWF, should be commended for the way they have brought WWF's message to life.
