Today I was fortunate to hear Ben Self speak in Canberra. It was a privilege to find out first hand about one of the biggest and most exciting online campaigns to date, which saw Barrack Obama elected as President of the United States.
For a taste of Ben’s presentation, view the short video: Building a movement with new technology
Key learnings from the Obama campaign:
- Make it easy to get involved instantly
- Effective email campaigns
- Create bond with donors, likely to give more when they have buy-in
- Do the fundamental things really well
- Measure and systematically test everything
His advice? Be authentic, transparent, relevant, engaging, and interactive.
Technology is about focusing passion. First recognise or create that passion, then use technology to focus that passion.
