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Is Foursquare the next big thing for the Australian nonprofit space?

Without a doubt, Twitter was the service that had Australian nptechies really excited last year. I think this year, Foursquare may just be the “next big thing” as it has finally been made available everywhere. Here’s a few scenarios for how Foursquare could work for nonprofits:

  • Op Shops – Everyone loves picking up a bargain at Vinnies or the Salvos – perfect for the creation of an Op Shopper badge.
  • Retail Stores – Some charities like the Cancer Council and the RSPCA have retail outlets, so perhaps these organisations could offer a discount to the current Mayor as a loyalty bonus for return business.
  • Volunteers – If the nonprofit has a physical volunteering location (soup kitchen, animal shelter, etc), a Big Heart badge could be offered for people who check-in often.
  • Events – Big events with a charitable slant might be able to offer an event-specific badge.
  • Campaigns – Restaurant-based campaigns like StreetSmart or Choose Wisely could have badges for people who check-in to a certain number of participating businesses.

Obviously, these scenarios are all dependent on getting Foursquare involved in creating badges for nonprofits. If any of these examples have got you thinking, why not contact Foursquare direct.

Are there any other examples you can think of? Leave a comment below!

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